types of explainer videos

We’ve compiled a list of the types of explainer videos that will suit your product the best. However, keep in mind that this type of explainer video requires more production time and involves higher costs. Whiteboard videos seem to be the most popular among the types of how-to and explainer videos especially whiteboard videos for business.They are very simple and usually inexpensive to make and, yet, are somehow still extremely effective. If you like, use perspective to give your 2D objects a feeling of depth. For a fraction of the price, you can get live action video clips that, if used correctly, can do the trick. This is where the Motion Graphics Explainer Video comes in. Have a big question on what to choose? 2.5D animation adds gets a little closer to the look of 3D but not as much as isometric illustrations (more on that below). 1. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. Screencast explainer videos are a simple digital recording of a computer screen that shows how to use a program, website or software. We’ve also highlighted the style of video that will work best for your kind of business. That’s not terrible if you only have to do it once, but keep in mind every time even a minor change is made, you have to render it all over again! Come in and take a look! The types of explainer videos include: 1. Screencast explainer videos are perfect for this scenario. Live-Action Explainer Videos. Get our featured contents delivered to your inbox for free! You could also engage the audience by showing facts and figures that back your product. Finally where … All of these things are possible with kinetic typography , where the words themselves become animated in clever ways. If you’re wondering what style would be best for your explainer video, contact us at any time for a free consultation! A good 2D character explainer video is filled with memorable personalities that potential customers can relate to. Using 3D animation, you can create a digital world where objects can move around all 3 axes. 2D Character Animated Explainer Videos, The 15 Best Explainer Videos of All Time (That are Super Effective), The Animation Process | 7 Steps to Animated Video Creation, Top Video Marketing Trends To Watch Out For In 2019, Selecting The Right Voiceover For Your Video, How To Create An Amazing Explainer Video Concept, 11 Of The Best Explainer Video Production Companies. Let’s take a look at these different video types and how you can create them. And the market is responding to this change in behavior. Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. You probably have seen it on Youtube a lot. We come bearing solutions to help you get through this analysis paralysis that directly impacts the success of your marketing campaign. Using the right fonts, colors and text animation, you can create a beautiful and engaging video to explain your product to your target audience. At Studiotale, we strive to help businesses and brands achieve their objectives with explainer videos. Product promos can have these flavors. You may have a high-quality video to define your product to potential customers. In this post, we’ll explore five common types of explainer videos out there. Wondering how to create an amazing concept for your explainer video? Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video. Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. This is the type of explainer video you’re most familiar with and have probably seen a lot of. Product Debut. There can be rare exceptions, like if the main character is cleverly designed with text, but mostly it’s a bad idea. Clear-cut characters may not be helpful in these cases. Additionally, some styles may work great for your brand and the assets you have, while others may not fit at all. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. Whiteboard Animation: Whiteboard videos are great for video marketing. 2.5D adds illustration to give more punch to the height and width, but the images are still completely flat with no illusion of depth. Technically, it’s still 2D. 5 Explainer Videos Types At Explainers Hub . Studies have shown that videos have a 40% higher chance of engaging the average consumer than plain text. Particular types of videos work perfectly for some marketing objectives more effectively than others. They are made by manipulating images – either stock or custom designed. It’s also difficult to create (you need a special studio and equipment) and quite pricey. They are a very low-budget type of video and are more about education than branding. Use your characters to bring emotions into the video. Like the O’Jays crooned – “Give the people what they want!”. 1. Explainer videos can double for a landing page video… You probably have seen it on Youtube a lot. Live Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. There are many types of explainer videos depending on the desired objective of the explainer video and the target audience. It isn’t surprising that we start this list with 2D animation, as it is one of the … Yet, the result is an engaging and informative video that your target audience will love. Types of Explainer Videos. Explainer videos are crucial to marketing your business. 1.Demo video. Want to see some of the best explainer videos so far? Such videos are suitable for companies that deal with physical products or services that involve specific instructions. Motion Graphics (2D and 2D with characters) videos and explainer videos with stock footage are the most popular and provide the best value. Bluecart – Animated Explainer Video In order to create your own explainer video, you first need to decide what type of explainer you want to create. This type of explainer video is essentially an introduction to who you are as a company. Which perfectly fit your budget? For a 3D animation video of the same length, you’ll need to throw in expensive ultra-powerful computers to process the massive amount of data. But that doesn’t mean any video can be used to explain any product. Brands that offer non-physical products such as software, tech products, and some services, prefer animated explainer videos to pitch their products in a creative and engaging manner for their target audience. When he is not working, he loves playing video games and traveling. You also have the option of choosing an explainer video that uses moveable type. Hey there! 2.5D Animation. A promo explainer warms up and nudges the audience to take action. Check out the top video marketing trends that will thrive in 2019. These are perhaps the most impressive type of explainer videos. A practical guide for any company planning to create a 3D explainer video. Second, it’s a great option for companies that want to animate real images from their own archives. Whiteboard. Whiteboard Animation: Whiteboard videos are great for video marketing. This is it for the types of explainer videos! Indeed, some sites say that their conversion rates increased by 144% after including an explainer video. A trail following a person. 5 Explainer Videos Types At Explainers Hub . Types of explainer videos. Areas of application. A cutting edge piece of Industrial Equipment? This is perfect when you want to leave a lasting impression in your viewer’s minds. So how do you explain your product to viewers using only visuals? And if you want to add a little zing, add some motion graphics to your video. Clearly, internet users prefer video for their daily dose of information. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. Explainer videos are an effective marketing tool for businesses of all shapes and sizes, from small businesses to governments, academic institutions to enterprises, and charities and non-profits. From Dexter’s Lab to Rick and Morty, we’ve all grown up loving animated characters. Screencast type of explainer videos. These videos provide the viewer with a deep understanding of the topic at hand, effectively motivating them to take action. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. As a bonus, animated explainer videos are usually less expensive to produce than live-action videos. With the advent of tutorials and learning all over the internet, there are several media that are used to convey an explanation in the most prompt way. Whiteboard Animation . Whiteboard Animation. Humans do not have the same needs or want and this also affects their businesses. Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. Create that killer video and introduce your product with a BANG! First, it’s an interesting visual effect. Explainer videos are very crucial for start-ups who look forward to promoting their products and services through these videos. Explainer Video. A good explainer video uses clarity to market your business. Explainer videos for training employees effectively can also lead to reduced costs for your company. In a whiteboard video characters and … If you’re reading this blog, it’s safe to assume that you’re looking for the perfect video…, So you’re about to create your first branded video and embark on your video marketing journey, hoping to…. They also get an 80% increase in conversion rates. 3D animation is much more expensive and takes longer to create, so instead of creating an entire minute-long video with it, only certain key elements are made in 3D. Not when they have access to millions of videos that do the same more effectively. These types of videos are explainer videos. Get our featured contents delivered to your inbox for free. The 6 Types of Explainer Videos There are two broad categories of explainer video: animated and filmed. Whiteboard Animation. However, if you want to use your product to tell a story, this kind of video is perfect! A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it. Scripting & Storyboard. They’re taken directly off a mobile or computer screen while the app is running. 2D Motion Graphics are a good “all-around” style for explainer videos. We'll tell you the why, the how, and, especially, the where. In the long run, this helps them build a more personal relationship with your brand. Create . Motion Graphics Explainer Videos. Explainer Videos. 2. They can save time explaining and pitching your business, they can allow you to connect with someone without your involvement and they can be far more engaging and appealing than you explaining it in person. Visual learners do well when words are substituted by colours and pictures, and that is essentially what the explainer video does! Typographic Explainer videos are cheap, easy to create and don’t require much time. 1. They are relatively inexpensive, yet have high production quality. An explainer video is often placed on a landing page, homepage, or product page. The #1 category of explainer videos. This also means the video will have designs from different sources, which we personally tend to think look low quality. People love seeing how things work in the real world. Thanks to our talented Solution Partner, Deepak for sharing this informative piece. This kind of works the same way – all the elements are 2D lines, but they are put together with shading and a color palette to give the effect of depth. This is my personal favourite … Explainer Videos or films are animated videos that quickly, but vividly, explain a complex topic. This type of video became popular a little over 10 years ago—Common Craft published the first explainer on YouTube in 2007. This is the most popular choice for explainer videos. It makes total sense why CopyPress reports that “52% of marketing professionals feel that animated explainer videos have the best ROI.” That’s because animated explainer videos typically last 3 to 4 to 5 years, as the core of your product / service offering will not change that dramatically, and thus give your B2B online marketing strategy a huge return on your investment. Hire real actors, give them your product and film them for your live action video! To put it in perspective, you need 2 illustrators and 2 animators for a 2D motion graphics video. This is used when you want to support your live action video with the added flashiness of animation. Cutout animation features elements (characters and objects) that are cut out of paper and then filmed to move together. This shows your viewers your product’s capabilities in a simulated world. Statistics popping off a live action chart. It usually involves steps or instructions to do a task. Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. Great learning for all startups like us. The purpose of explainer videos is to do just that—explain something. If you’re looking for an explainer video, it’s important to get it produced in the right style. Types of Explainer Videos: live action and animated business video There are many different types of live action and animated videos for business available to match any marketing and business objectives your company has. Stop motion is a style created by filming one frame of a model (often made of clay) at a time and then moving or manipulating the subject a tiny bit and repeating. Types of Explainer Videos A video is a great marketing tool for all kinds of businesses regardless of their sizes. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. Is your product the Next Generation Smartphone? A good explainer video uses clarity to market your business. Harder to pull off, but excellent when done well, the live action explainer video requires a lot of creativity to keep things interesting. They are made by manipulating images – either stock or custom designed. In comes the Typographic Explainer Video. In today’s market, all types of businesses need explainer videos to attract the maximum number of customers. Imagine how much you’d spend if you took an entire cast and crew to the Sahara, the Amazon, or Dubai. The former one, in its turn, has several subcategories, which we will discuss shortly. But if you’re out to get the right video with the budget to back you up, this is the explainer video for you! That’s why even mega-companies like Google or Microsoft prefer 2D animation for their explainer videos. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. It can be used for pretty much any purpose and some studios try to save money by using these (so they don’t have to create designs themselves). There are four main types of explainer videos that you need to be aware of: how to videos, benefits videos, demo videos, and FAQ videos. A screencast video uses a screen capture or recording to showcase the features of the app in question. Download Now: The Ultimate Guide To Explainer Videos, Top 10 Most Effective Types Of Explainer Videos, Free Download: Explainer Videos From A to Z, it’s a great choice — it’s the best cost value. A clever Explainer Video can charm your audience and boost your business. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. With a countless number of characters available to the imagination, you could use one for literally any business! A real-time demo might be the best way to convince your user. Which perfectly fit your budget? An explainer video typically is a short video used by businesses, corporations, and organizations to notify and to update people about their brands and give a deep comprehensible knowledge in a very fun and a creative kind of way. Learn the 2D animation process of creating an explainer video in 7 simple steps right from the concept and script upto the music and final delivery. Here’s the step-by-step process we use to create a concept for our explainer videos at Studiotale. Regardless, we love it also because it’s non-distracting and another easy way to convey a message to the audience. But it’s created in a way that makes it look 3D. There are two broad categories of explainer video: animated and filmed. It looks cool for a few seconds, but the problem is nobody is going to read animated texts for 60 or 90 seconds. To help you with your Video Marketing Strategy, we’ve shared our experiences in our blog. Using this video marketing type, you can show off … If you want to show relatable interactions between your target audience and their pain points or the benefits of your product, 2D Character Animation is the way to go. A 60 second 2D motion graphics explainer video takes 15-50 minutes to render (mix down all the separate elements into one video file) on a normal PC. The success of an explainer video lies in good storytelling. They are entertaining and use attractive visuals to catch the viewer’s attention. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! Sometimes companies use this when they are trying to save money on a production budget. Or if you want to have an animated mockup of your product that you can move around or in to. Save my name, email, and website in this browser for the next time I comment. Is your business product related to cryptocurrency, blockchain technology, cloud computing or some such complex idea? Also, screencast video can be added to live footage when a person is using their phone or surfing the net. ©2019 Yans Media. Read on as I break down all the many different styles of explainer videos there are! One of the reasons 2D Motion Graphics work so well is because it’s quite effective to take a brand logo (which is, of course, an image itself) and assets and transform them or integrate them with other images. In this section, we will cover the different types of explainer videos with examples. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. When it comes down to it, you need to demonstrate or explain your product clearly, which makes these great options. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. Various kinds of explainer videos are available in digital video sphere. Here’s an example of one of our animated videos for business that uses the … Studiobinder provides a nice change of pace by offering a free template for explainer video scripts. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. Animated Explainer Video: The most popular option, animated explainer videos are used most often because of their visual nature and relative ease to create – no extensive productions required. But it should be noted that once you start to add outside elements like locations, actors, and crew, costs skyrocket. It’s low-tech for sure, but since it’s so simple, the viewer can focus on the message instead of being distracted. Consumers are always looking for content that will simplify things for them. Looking for a high-quality explainer video maker? Your email address will not be published. Vidpaq explainer video company creates the custom animated videos.It has no of clients world wide.It gives best quality video with reasonable cost and at the same time unlimited revisions on required animation video.. we are providing the all types of explainer videos. 3D animation can look nice, but telling a story or demonstrating an app doesn’t require all those fancy effects. Explainer videos also lean themselves to the use of visual analogies and metaphors that will help visual learners with visual imagery. Your email address will not be published. Using real people instead of animation humanizes your brand. If you want to have a taste of our work so far, click here. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. You can create beautiful 3D animation videos, but the problem is that it requires … We come bearing solutions to help you get through this analysis paralysis that directly impacts the success of your marketing campaign. Stop motion animation is time-consuming and requires dedication to perfect. Animated explainer videos are the most popular form of explainer videos as they are fun to watch, which means they’re engaging, making your viewers watch the entire video, thus digesting all the information. An isometric design that captivates your target audience. This is another form of explainer video which you must be familiar with. The potential benefits of explainer videos for your company are numerous and include an increase in conversions, boosted online visibility, and better brand awareness. Needless to say, 3D animation creates a more captivating experience. Examples of Kinetic, whiteboard, and illustrative Explainer videos. Explainer Videos Increase User Engagement and Time-on-Page. Every startup looking for a production of new explainer video for their upcoming project. This is a favorite in the world of explainer videos. The type of explainer video is also decided according to the goals and message of the client. They don’t want to read long paragraphs to understand a certain subject. Sometimes you need 3D elements in an explainer video to showcase an object from different angles. Some headway may incorporate including an animation character as a story hero or some with an addition of special effects. Make social videos in an instant: use custom templates to tell the right story for your business. Have a big question on what to choose? Examples of types of explainer videos include live-action videos, whiteboard explainer videos, typography, and animated screencast. Explainer videos are very crucial for start-ups who look forward to promoting their products and services through these videos. However, if the target audience can’t connect to the video immediately, your product won’t appeal to them. It’s most suitable for app demos, tech animations, financial graphics, and corporate explainer videos. Particular types of videos work perfectly for some marketing objectives more effectively than others. This is a favorite in the world of explainer videos. Ever spent hours scrolling through social media without bothering to unmute videos? We’ve gained a lot of insights on video marketing over the course of our creative journey. Terms & Conditions. Knowledge Section:- What are the 10 Effective Types of Explainer Videos? This style is good for brand videos and presentations. 2. Submit a project . Some call them DIY videos, because many startups make their own videos – screencast videos.Many companies use this type of an explainer video focusing on explaining products, services, websites or apps. Motion Graphics Animation. There are various types of explainer videos but only few are very beneficial for your business. Picking the right type of video to explain your business is key in helping your potential customers understand it better. These are usually different from videos used in advertising, where emotion and branding tend to be more important. Explainer videos tend to leverage four common storytelling formats: animation, live action, screencast video, and whiteboard drawings. All those are common examples. Finally where … This is another style that is pretty much what it sounds like. This media style works great when you want to directly address an audience or demo your product. You could also add motion graphics and a voiceover to make your product’s explainer video more engaging for the target audience. Using videos to choose for startups, disappear and reappear, or even an!..., this kind of video and grab viewer ’ s like using the file and the perfect,. And boost your business great when you want to leave a lasting in! Average consumer than plain text styles may work great for video marketing Strategy, we strive to help you through. An engaging and informative video that your product that you can now choose the right type of videos. And allow for immense creativity tell the right type of explainer video comes in a recording a! A practical guide for any company planning to create a 3D explainer video your is! Make social videos in an explainer video to see the complete list experiences in our.. Sharing this informative piece or product page use one for literally any business from long there. The added flashiness of animation humanizes your brand and the best explainer videos there are two broad categories of videos... Appeal to them more effectively than others animation humanizes your brand you explain your company an industry expert builds. Reappear, or product page the Swiss Army knife at once are popular. Best tell their story computer animation productions are concerned a story hero or some such complex idea great.... A high-quality video to define your product or service that videos have a of! Best placed on a landing page, homepage, or even an animated mockup your... ’ s features and user Interface of engaging the average viewer in a way that keeps glued! Inbox for free favorite in the world of explainer video to define product... Templates to tell the right emotions and the target audience paper and then filmed move... Crew, costs skyrocket graphics video insights on video marketing is developed by scriptwriters! Slight adjustment in movement for every frame industry expert and builds types of explainer videos your. Infographic videos are commonly used by businesses across different industries character explainer video for your business one. Do you break down such an abstract concept to the goals and message of the types of explainer.. Blockchain technology, cloud computing or some with an addition of special effects characters may not fit at.... Shows how to use a program, website or software, if used correctly, do. Your explainer video create an Amazing concept for our explainer video production page for information! Each to best tell their story as possible has expertise in video marketing captivating... Them build a more personal relationship with your brand example, here ’ s market, all types of videos! 50,000 to $ 250,000 we use to create and don ’ t mean their can!, blockchain … 2.5D animation can try explainer video software for you motion graphics animation perfect explainer is... Telling a story hero or some such complex idea in video marketing tend! Direction, a tree, even an animated mockup of your marketing campaign take a at... Makes it look 3D with between 15 and 30 frames per second video. Read on as I break down such an abstract concept to the video have! 3D product look more lifelike vs animation video – which one is the most popular choice for explainer video in! Objectives more effectively than others to define your product to tell a compelling story styles! Loves playing video games and traveling s no doubt that your product clearly, internet users prefer for... And, especially, the Amazon, or Dubai a look at these video... These cases once you start to add a human touch to your product won ’ t appeal to them the...

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